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While it's in vogue to say, "I've been doing Internet marketing since 1998,"(or before) I've been not just on the Net but making sales all this time. Let me explain... My story is different. One time I had to pay for deodorant with all pennies. I had a car that smoked like a bomb. Yet, I scraped together every dime and nickel I had to buy books and courses that would give me the secrets of selling. I was determined yet disappointed by some of the things I'd tried that were real stinkers. Like my first info product How To Avoid TV Repair Ripoff. I made the classic mistake in selecting that product that many newbies make. Can you spot why it was a total zero? Anyway, I kept keeping on and sooner or later, it paid off. And when I say paid off, let me give you realy, hard numbers. Here are gross sales of the months I had back then, beginning in March of 99. $23,254.99 Not too shabby when most people at the time were still trying to figure out what a domain name was. Or, you can go back to 1996. I'm looking at my 7-18 bank statement with deposits of $18,994.35. Or 12-17-1996 deposits of $12,866.38. And so forth. Now, back then, part of my income was also from speaking and writing. But the point is, I've been making real money on the Internet for longer than most. And I've been doing numbers like those, or better, ever since. And most of those years, I did it from my home office with only a few virtual staff. I have a long history of numbers like those or better, year after year, with 19 breakthrough products like these: Gimme My Money Now, How To Create Your Own Products In A Flash, Marketing Dashboard, Design Dashboard, Cash Like Clockwork, Action Grid, Automation Secrets, Web Site Tricks, Push Button Letters, Pr Cash, Web Site Order Taking Machine, Milcers, Internet Profits Explosion Club, How To Write Killer Copy, How to Go From Broke To Prosperity, Product Dashboard, VBlog Secrets, Marketing Diary, Amazing Formula, Red Factor, and that's the short list. It doesn't include coaching programs I've done, participation in other people's products or some of my lesser selling products. I've cranked out winner after winner for years. It's one thing to be a Johnny one-hit wonder. And quite another to do it year after year. Most people would be ecstatic to have just one or two of those products on their resume. I've innovated a number of techniques that are now commonplace including the 12-step formula for writing sales letters, 2-page web site model, structure of modern download pages, and the list goes on and on. Suffice it to say, I was a major contributor to what is just accepted practice in today's Internet marketing. The seminars I spoke at in Boulder, Colorado with Jonathan Mizel and Declan Dunn hold a special place in Internet marketing lore. And I spoke at the first four Carl Galletti events as well as Yanik Silver's amazing birthday blowout. In addition, I've spoken at over 120 seminars around the world including Australia, Bermuda, Kauai, London and Birmingham in the UK, and all over the U.S. -- including Seattle, San Francisco, Las Angeles, St. Louis, Chicago, Nashville, Philadelphia, San Diego, Houston, Dallas, Sacramento, New York, and Cincinnati. With the help of Paul Myers and a long list of contributors, I played a crucial role in rallying the troops to speak out to the FTC about proposed legislation concerning the Can Spam law as it influenced affiliate marketing. Most recently, I was a featured at the Next Internet Millionaire seminar produced by Joel Comm. I've had the honor and pleasure of speaking at Big Seminar not once but twice and most recently spoke at Frank Garon's event in London. I say these things NOT to impress you but to impress upon you I have a track record of knowing what I'm talking about and I didn't just fall off the log yesterday. A further word about my credentials. The web is a crazy place sometimes. Everyone is skeptical. No one believes anyone. There's so much hype you could throw up on a bad day. The best thing I know to do is tell you straight up what right I have to tell you how to write sales letters. One: I'm NOT going to promise you can make
$50,000 a year or a month or $2,000
a day. That's total hype. I don't know
you, your skills nor your background.
How could I guarantee such a thing? But I'm not bragging. When I started out, I was a dunce! There are many people I admire who were extremely succesful at very young ages.. When I started out, I didn't get it. Any of it! I did about everything wrong you could. My letters didn't work. My ads didn't work. My marketing didn't work. The only way I got where I am is by doing a bunch of things that didn't work. Eventually, I found the things that do work. A lot of teachers have unconscious competence. They are competent but they don't know why or how they truly do it. I have conscious competence in that I went through a lot of mistakes to get where I am. So I know what I did to get here. That means I know HOW to teach it to others. The Skepticism of People Sometimes Shocks Me! The other day I was having lunch with an attendee at a seminar. I'll call the person "Bill", although that isn't the person's real name. Bill had heard me speak at several seminars. Bill owns several of my products. We were having lunch. Now, out of all the questions in the world Bill could ask me, what would you think his number one question would be? Something about how he could make more money, right? Wrong! His question was, "So Marlon, do you do this full time?" I about freakin' fell off my chair! Do I what? Say again! Then his second question was, "Are you making good money at it?" I was shocked. And I guess surprised that someone who heard me speak and has read my products would even ask that. Then I realized how truly skeptical some people are about Net marketing. I'm not blaming Bill. I do understand where he's coming from. In case you have those questions, yes I do this full time. Yes, I make a great living. Yes, I made an excellent living as a copyrwriter and speaker before doing this. I have a full time customer service person you can chat with most days on live chat from any of my web sites. Most everyone in this business knows who I am. Most every "guru" is a personal friend of mine. My associate program is ranked in the top ten by at least one popular directory. Every month I pay out thousands in commissions to associates around the world. I have customers in probably every country you can name. And some you never knew existed. Marlon, how long have you been doing this? Another question I get is "How long have you been doing this?" As far as writing direct response ad copy, I started in 1978 dabbling in the field. Then I moved to Dallas in 1982 and wrote freelance. I wrote brochures and all that kind of stuff for several years. I hadn't truly learned my sales letter formula at that point. Later, I become an accomplished and recognized direct response writer and speaker. I was marketing online before the World Wide Web even existed. Someone the other day was even skeptical about that! They sent me an email, "Marlon, how could you do that? How could you have marketed online before the World Wide Web existed?" The answer is AOL and Compuserve. For any of you who remember, they were huge for online marketing back in those days. In fact, I was employed as a copywriter at a company marketing on the pre-www Internet via Veronica, Gopher and all that jazz. Anyway, to sum up, I'm a very well-known and respected author, marketer, speaker and direct response writer. I know and am friends with most of the "gurus" in this industry. I'm quite successful at what I do. And I have one full-time customer service person. OK, that's all I can think of. Oh, one more thing. I believe I am still the only Internet marketer with over 100 pages of testimonials published online for a product. That oughta tell you something. And for you skeptics, yes, the testimonials are real. I'd go to jail if I made them up because it's called fraud. That's really not a place I want to be. And there's no reason for it because every day I get new testimonials in my email box. If that isn't enough for you, I guess you can ask about my products in any online forum concerning marketing. And if that isn't enough, don't order my product! Because nothing I could say will convince you otherwise. What The System Does For You Here are the things the System does for you:
Now remember, this isn't just ANY plan. Anyone can give you a plan. A 12-year-old living in a 600 sq. foot apartment or doing business out of his room at his parents home can give you a plan that sounds legit. (Actually, to be fair, there are a couple pretty sharp 12-year olds out there. But you get the point.) So many people pop up a shingle and pronounce themselves a guru ready to take your money when they've been in business a year or two. Nothing wrong with it. In their shoes, I'd do the same exact thing. But I've been doing this full time since 1998. Full time. Not dabbling. Not just "having web sites." Full freaking time. Here's the deal -- I've seen it all. I know most all the big players in this business. I know what goes on behind the scenes. I know what's real, what's not, what's hype and heat and what's legit. I put you on a REAL path that gets you where you want to go and I hold you accountable for showing me you're taking action.
One of the things I cover is my Get Unstuck process. It's a process you use to get unstuck on anything you're stuck on. I draw from a process used by the largest Fortune 500 companies and even militaries around the world. I've found that most people get stuck when trying to use Systems they get. Well, that won't happen here. Because I give you a System to get yourself unstuck.
In order to get you up and running as quickly as possible without skipping critical steps, I'll show you exactly and specifically how to outsource using my TRACK PROCESS. You've not read or seen the Track process elsewhere and it's a process you'll use every week if not every day for as long as you're growing and expanding your business.
The fun and exciting part is the marketing which is what almost everyone talks about. But the REAL guts of the business is behind-the-scenes. And I spend substantial time on the operations part of the business because NOTHING happens without it. Any marketing you do without it will FALL APART which is why a lot of people try and fail.
Other so-called Systems really aren't. What they are is a hodgepodge of things you might or could do. In one "coaching" site you have all kinds of teachers, systems or methods being taught. And everything is strung out forever, and it's very difficult to know what outcome you'll get and when. In contrast, with my System, you'll know the EXACT outcome you'll achieve every step along the way. And there aren't 10 or 20 systems all mixed together. This is ONE coherent, step-by-step, integrated MASTER System. You won't waste your time, money and energy mucking around a little with this and a little with that.
This is like building muscle. You do it gradually. Or, if you think of like baking a cake, you gotta put the right ingredients in in the right amounts at the right time. My own preference is to think of it as "installing Systems" one by one. You'll gain more and more ABILITY systematically and progressively as you progress through the Levels and the System. This is NOT something where it's "one-and-done."
I give personal, real examples from my own business that you can learn from. Times when I did this right. And times when it cost me dearly by screwing it up.
What I didn't want is to create a System where it's one course and you ge tone outcome and that's it. I wanted something that took you somewhere. That built the framework for higher and higher Levels of achievement and accomplishment, where each Level builds upon the prior one. That way, you're investment in a Level goes somewhere and isn't wasted. This also overcomes the "one trick pony" syndrome where you take a course and learn one trick. Granted, it may be a great trick. But one trick doesn't make a show.
Just like a pyramid, you'll build a super sound, solid and potent base that allows you to scale up as high as you wanna go. But skip building this base, and what happens to your pyramid down the road? It collapses right? And how many marketers do you know who have came and gone because they stumbled upon one trick that worked and they didn't build a solid base. A pyramid has levels with blocks in each level. And that's EXACTLY how I've built my System. We build your pyramid block by block. Each Level makes certain you get each block in place and there is ACCOUNTABILITY for doing so.
Let's say I ONLY taught you ppc or seo. The problem with that is that as incredibly valuable as the information might be, you still wouldn't have a business. You'd only have a piece of the puzzle. For the first time, you're going to put your blocks in place one at a time. I call this my "block structure" and only my new System has it.
I've never seen ANYONE teach this. Certainly not the way I do. I borrowed my track method from one of the largest corporations in the world. It's a tested, proven system for encoding knowledge in a way that you or anyone else in your business can reuse it on demand. Know how is one of the most potent tools you have as a business owner. And with the Track System, you'll be able to take it to the max. What this means to you is that instead of having to reinvent the wheel all the time, the collective know how of your business will grow literally every day. Just in Level One you'll be stronger, more powerful and better tooled than when you started. And not only do I guarantee that but I back up that guarantee with a complete SYSTEM of failsafes and fallbacks to put TEETH into the guarantee, not just words.
I don't want "broken students" coming through my System. I want 100% success or as close as I can get to it. This is why I've actually built into the System a check up at the end and a certification process that assures you've achieved the outcome of the Level you're on. If you haven't, then we do NOT just go, "oops, our bad." Or blame you. You'll actually go to one of my staff who will TROUBLESHOOT your stuck point and give you an UNSTICKING process custom designed for you. Then you go to "checkout" again for certification. And if you STILL don't have the outcome of the System then you're actually given one free RETAKE where you start on the Gradient for that Level again and redo it. Failure is NOT an option. The standard is 100% success. I know of no other System that has a failsafe procedure in place like this. I've even put in place "remedial programs" for that rare case when someone needs an extra degree of help or attention in an area. These fallback programs are what I call my "no student left behind" plan. I don't want anyone left out in the cold. But that's part of my "Systems Thinking" approach to the business. We have this because Quality Control and checks are a critical part of any System that functions correctly. The fact that we're the first to innovate this concept in the industry demonstrates a deeper understanding and utilization of Systems. I believe this is the most thorough, most integrated, most thought out Internet Marketing Business Building System in existence.
Nothing wrong with that at all. I just felt that there's nothing particularly fun about flying on planes, incredibly satisfying with sleeping in a hotel away from family nor intrinsically value building by meeting in person where you really can't DO anything nor act on anything. I'm NOT critizing any program like that. I just had a unique and different vision where the OUTCOME is ACTION not stimulation. Seminars and brainstorming Masterminds are great for coming up with a whole bunch of ideas. Then you get back home and have no accountability for putting any of them into action and no plan for doing so. I felt that whole process needed to be reinvented. I'm cutting out the uneeded COSTS of flying, hotels, overpriced hotel food, and being away from the family. I'm also cutting out the info overload you get when you hear a truckload of speakers who get you all excited but only give you 1/2 what you need to go unless you buy their "big box" from the stage pitch. The lack of an overall System, the lack of accountability and follow through, the gigantic size of information dished out at such events -- all of that led me to search for another way. I'm NOT knocking events like this. I speak at them and may do one some time. It's just that for THIS, I wanted something I could guarantee would get solid, concrete, tangible results with no one left behind. The flipside is that you won't have the "power networking" you might have at an event like that. And if networking is your goal, then my System isn't the thing for you. To offset this fact, I plan to publicize the exploits of my star folks to my list. So if you shine brightly, then I'll do my best to give you recognition to a broader audience.
Some Systems push really hard on the "done-for-you" aspects, where everything is swipable. And I include "done-for-you" aspects as much as possible. But I go beyond that. And here's why -- I'm NOT trying to create dependency. See, if I only give you the fish but don't teach you HOW to fish, who do you have to go to the next time you need a fish? Me, right? And who do you have to pay? Me, right? So "fish-for-you" programs are often built to create a dependency so you continue buying. Well, I give you the best of both worlds. I provide "done-for-you" aspects as much as I can and feel adds value to the overall experience. But then I give you step-by-step lessons that EMPOWER you to fish for yourself, so you aren't stuck paying someone else for fish the rest of your life. My goal is to empower you, not enslave you. But Can You Do This One of my problems was that I didn't want to come in with the typical $1,000 top $2500 a month program being automatically drafted from your credit card whether you do anything or use the program or not. I wanted a program that was AFFORDABLE based on the level of information and results obtained. But how could I do that AND all the other things above? Well, for a long time I didn't do anything because I couldn't find a solution. Then, one day, in a burst of inspiration, the Ultimate System came to me. What If I Could Make The System Self Funding I pushed the line even further. What if I could find a way to ERASE the costs of every step, every level in the System? Here is how it works: 1. You get exact step-by-step "how to" written lessons and videos Nothing is left out. I don't "skip over" steps. I don't know what you know nor what you don't know. So I take you through each and every step. The GRADUAL approach is the ONLY way to make sure you aren't missing critical pieces and chunks of information, skills, know how or abilities. 2. The System is broken down into DAILY STEPS If you're a bit A.D.D. like I am and have trouble maintaining focus at times, you'll love the way I've broken everything down into bite-sized chunks. I learned a TON from my Dashboards. And I can say that this is the fastest, easiest, simplest and most step-by-step system I've EVER created. 3. The System is A to Z One of the pet peeves I've heard people say over and over is that they hate it when steps are left out. Well, I'm NOT leaving steps out! And I have a "no-steps-left-out" guarantee to back that statement up. I guarantee every step will be covered and no step will be left out. Since I don't know what you know and what you don't know, I take you systematically through every piece of critical knowledge, information and know how. You'll quickly find that "missing pieces" are filled in for you and what you THOUGHT you knew, you didn't really know or didn't fully understand. This opens new Vistas for you quickly and easily. 4. The System is Self Funding In order to keep the System A to Z and to maintain the gradient of lessons, I've divided the System into Levels. Think of Karate, You START with the Green Belt, then go to Yellow and so forth. I've done the same thing. But HERE'S the twist I've added because I can hear someone asking "Well, how much is it going to cost!" That's the BEST part! I've found a clever twist that actually allows each level to potentially pay for itself. In fact, I guarantee that if you follow the System, that Level will pay for itself. Imagine having a System is basically a "Self Rebating" course that rebates your money at the end. In essence, that's what I've created. If you follow the steps and "do the System" you'll rebate your cost of each Level. 5. The System has accountability built right into it Cost is always an issue. And everyone likes to save on money. Well, me too! So while many programs charge you every month for $1,000 to $2500 or more per month -- whether you consume or use their information or product or not, I've taken a different route. I want you to HAVE SUCESS. And I want to know that you have success. And I want you to have accountability for creating your success. This is why I've figured out an incredibly clever way to make sure you're accountable for doing each daily step you're sent. Now, don't worry. I've broken these steps into micro chunks and they are 100% doable daily, even if you have a job. So relax, partake and enjoy. 6. The System GUARANTEES you get actual results and has multiple "back up" fail safe plans in place to back up that guarantee. It's one thing to guarantee someone's success. Anyone can do that. You just write up a guarantee and stick it on a sales letter. Problem solved. But it's quite another thing to have an actual SYSTEM, steps and plan in place with checkpoints along the way to assure that success as much as possible. Make no mistake, the outcome here is that you get RESULTS. You don't just learn, get excited or come away all filled to the brim with lots of possibilities and ideas like you often do at seminars. That's all well and good but it wears thin after awhile. This is about you getting results. 7. The System installs process by process, one step at a time, so every step along the way integrates with everything else you've learned. That translates into increase strength and ability and eliminate unnecessary waste. The reason I've designed it this way is "hodge podge" learning has its limits. You learn a bit here and a bit there. But sometimes one thing in one course or system contradicts something in another. At the end, you're more confused than you were when you started and you didn't build towards anything. You just learned some things but you really didn't GO anywhere because there was nowhere TO go. Enter The Incredibly Exciting World From the very first day of "Level One", you're going to recognize that this isn't your normal system, program, course or formula. And what I mean by that is you'll sense the higher purpose, the destination, the integration and the Systems thinking that goes into it. You'll get instant confidence that "this is the vehicle that can take you where you want to go." "Level One" is the entry point. And it's where you start putting your blocks in place to build your base. Before you grow tall, you've gotta have your base in place. "Level One" begins putting your base in place. You're going to feel so much clearer, so much more confident, and so much more focused because you'll have ONE SYSTEM you're putting into place a brick at a time. You won't get a bunch of bricks you could do what you want with. This is a clearcut plan. There's one thing you will NOT get and that's a lot of hype. I honestly felt that throwing in a car, boat or plane as a carrot to try to get people to "follow a system" wasn't the route I wanted to take. I AM including a VERY SPECIAL bonus that you definitely can't get anywhere else. My thoughts are that I want the System to be so incredibly self reinforcing, bite sized and step-by-step that the System itself is all you needed to feel motivated. Here are the 7 Core Benefits of "Level One" 1. 2. 3. 4. 5. 6. This assures that virtually ever day you're in business the rest of your life, your storehouse of accumulated knowledge and wisdom grows and is accessible by others in your business. Think of this as yours "know how on demand" repository. In other words, it's a knowledge bank. And you grow it one step at a time. Eventually, this becomes the single most important asset your business owns. 7. And this is just the beginning. It's impossible to list all the benefits of "Level One" here without giving away key information that is privy ONLY to Grade Zero certified members. There Are A Few Things 1. Cramped Airfare Flights You won't need to herd yourself on to an airplane. You can do the System in the comfort of your home or office. 2. Bad Hotel Food Again, it's an "at home" System. You can eat your own home grown cooking and put the tip in your own cookie jar. 3. Bloated Egos Another thing missing from this System is bloated egos. You won't get stuck next to someone who thinks bragging is one of the secrets of winning friends and influencing people. 4. Endless Sales Pitches Since you won't be sitting in a seminar, you won't be subjected to an endless barrage of pitches. What's The Value Of This System? To illustrate the value of the system, let's take a look at the alternatives... 1. Attending a seminar Most seminars are $1,000 a day. And they're worth every pennny because you only need one idea to pay for the whole event. But let's say you attend a 3-day, $3,000 seminar. You meet some cool people. Make some cool contacts. Hear great ideas and buy a few programs. When you get back home, are you able to turn that mountain top experience into actual results? How much MORE valuable would that $3,000 investment be if you had concrete, tangible results to show for it? 2. Four times a year "in person" coaching programs You pay $1,000-$2500 a month (or more) for coaching programs where you attend a "Mastermind" meeting 4X per year. And it's worth every penny. The drawback is that on TOP of the $1000 a month, you pay $500 to $1,000 for airfare, $120 or more a night for the hotel room, and, chances are, you end up buying some overpriced food. That's an extra $1,500 to $2,000 that doesn't really ADD VALUE to your experience. The total investment there per meeting is $4,500 to $10,000. But do you really need to trot all the way ou there on an airplane? Do you really need the bad hotel food? Do you really need the overpriced rooms? Do you really need the time away from home? I'm guessing you can live without them. For people who have the money to burn, who don't mind the travel, have families who don't mind the time away from home and whoreally enjoy the networking, I think these programs are a terrific investment. There's definite value. 3. Monthly Tele-Coaching or Webinar Programs These cost $250 to $1,000 per month and are worth it. The only drawback is you don't get "bite-sized" chunks you can translate into real world results. You get that monthly boost. But it typically stops there. Is there accountability? Is there a real TRACK you can run on? Still, at $1,000 a month, you only need one or two good ideas to return that to you manifold. I think that if you enjoy the auditory experience of a teleseminar, and are able to translate that into daily action, avoid overwhelm or getting stuck, these can be solid programs. To compare the value, you'd pay $4,500 to $10,000 every 3 months total for a 4X per year coaching program, $4,500 or more to attend a seminar or $250 to $1,000 a month for a telecoaching program. In Contrast My Levels System Makes To make the "Level One" System incredibly affordable, I've done 3 things: 1. I've lowered the price on the initial base-building "Level One" program by 50% to get you in with a minimum of cost. I know that the proof of the pudding is in the tasting. And once you experience a brand new way to do things, you'll never want to go back to the old way. 2. I've built a "cost eraser" into each Level to make it "self funding" and created gradient pricing. My outcome is to make each Level available to you at zero net cost by building in a "cost eraser." Each Level has different cost erasers. The upfront investment increases in later Levels as your business builds and grows. But that should be largely irrelevant because the size of the "cost erasers" I build increase also in proportion. Again, my goal for you is "no net cost." 2. While later modules will likely be $2500 to $3000, Level One is significantly less expensive at $1,999 To get you started, I figure this offer is attractive if you're the type of person it's intended for. Let me explain... There Is One Catch: The System Is Not Available To Everyone! Because of my desire to have as close to 100% positive outcomes for those who really "work the System," I can't let everyone in. I have to screen out people who just aren't likely to experience success in this System. That means there IS an application process. After you sign up, you'll receive an application. In the event I feel this is the wrong program for you, I'll refund your money or credit it towards the program I feel IS right for you. "Level One" Training
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